Advertising Specialty Institute
Kimberly McDade is an accomplished marketing professional with extensive experience in product marketing and management. Currently serving as a Senior Product Marketing Manager at the Advertising Specialty Institute since September 2017, Kimberly develops marketing strategies for software and online marketplaces while overseeing product launches and managing a team of product marketers. Prior roles include Senior Marketing Manager and Marketing Manager, where responsibilities encompassed campaign execution, budget management, and cross-team collaboration. Kimberly's earlier experience includes positions at Ivie, MERJE, Track5Media, and a marketing internship at University Marketing, providing a solid foundation in client relations, proposal writing, and digital marketing strategies. Kimberly holds a Bachelor's Degree in Business Administration with a focus on Marketing from Millersville University of Pennsylvania.