Phoebe Yu is the Founder and CEO of ettitude, with a career spanning various impactful roles since March 2014. As a member of the Gold House Gold Rush Startup Accelerator for AAPI Founders and the Asian Hustle Network, Phoebe actively supports entrepreneurial communities, particularly among Asian professionals. Involvement with Founders Pledge highlights a commitment to addressing global challenges, while contributions as a judge for The Circle Awards and the AMY Awards showcase dedication to recognizing excellence in innovation and digital creativity. Educational contributions include guest speaking at the University of Oregon and lecturing at RMIT University, alongside previous leadership as Director of Community Impact at Startup Victoria, fostering empowerment among women entrepreneurs. Educational credentials include a Bachelor of Commerce from Shanghai University of International Business and Economics, supplemented by executive education from MIT Sloan.