Rita Yip is a seasoned branding and communications professional with extensive experience in public relations and marketing. Currently serving as a Brand Consultant and General Manager of PR & Marketing at AsiaWorld-Expo Management Limited since February 2019, Rita has previously held significant roles such as Director of Branding & Corporate Communication at New World Development Company Limited from February 2016 to August 2018, and Vice President of Branding & Communication at CSL Limited from 2013 to 2015. Rita's career also includes a tenure as General Manager of Brand & Communications at HKCSL from 2001 to 2013. Rita holds a Bachelor's degree from Hong Kong Baptist University.