Alba Simon has a diverse range of experience in product management and sales, beginning with a Treasury Internship at PSA Peugeot Citroën in 2012. Following this, Alba worked at Santander Consumer Bank AG as a Project Manager from September 2013 to September 2015, where revenue opportunities were identified and risk metrics standardized across multiple countries. From September 2016 to January 2019, Alba served as a Product Sales Specialist focused on Customer Experience at Reuters, enhancing revenue through training and platform migrations. In the period from October 2021 to June 2024, multiple roles at adidas included Senior Product Manager for Premium Guided Selling, as well as Product Manager for Personalization and CX Insights Partnerships, and Junior Product Manager for Recommendations and User Generated Content. Currently, Alba holds the position of Product Lead at ASICS Digital since June 2024.
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