We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose.

The ASICS Digital division was created in 2016 and is based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of global e-commerce platforms, and other digital services that inspire people to live "Sound Mind, Sound Body."

Follow us on Instagram: www.instagram.com/asicsdigitalofficial

HISTORY

Runkeeper, a leading mobile running app, was founded in 2008 and one of the first apps available when the app store launched that year. The app now has over 50 million users across 180 countries and is available in 12 languages including English, Spanish, French, Italian, German, Brazilian Portuguese, Japanese, Swedish, Dutch, Russian, Korean, and Simplified Chinese. ASICS Group acquired Runkeeper in March of 2016 as a piece of the brand’s 2020 growth plan to continue to drive global expansion and improve the Direct-to-Consumer (DTC) experience. 

ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano"​, which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body."​ ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.

ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements.

Apps

Information Technology

Software

ASICS Digital

ASICS Digital's headquarters in Boston, MA, United States

The Hoofddorp office focuses on product management, engineering, and analytics for digital platforms in the sports industry.

Hoofddorp

This department focuses on designing, coding, and maintaining software applications and systems.

Software Development

The Software Engineering Team at ASICS Digital specializes in designing, developing, and maintaining the company's digital platforms and mobile applications, such as Runkeeper. This team of diverse professionals collaborates to create intuitive and high-performing software solutions that connect users to the ASICS brand. By focusing on both front-end and back-end development, they ensure seamless user experiences, robust site reliability, and innovative digital marketing solutions, while also integrating advanced features to support ASICS' mission of promoting a "Sound Mind, Sound Body."

Software Engineering Team

The Product Management team at ASICS Digital is responsible for driving the development and execution of digital products that enhance the consumer experience and align with ASICS' mission of promoting a sound mind in a sound body. This team oversees the roadmap for digital platforms, manages cross-functional projects, and works closely with technical and design teams to bring innovative solutions to market. Their work ensures that ASICS' e-commerce and other digital services effectively connect the brand with its global consumer base.

Product Management

The Data and Analytics team at ASICS Digital plays a critical role in leveraging data to drive strategic decisions and enhance consumer experience. The team is responsible for collecting, analyzing, and interpreting data from various digital platforms to optimize e-commerce operations, improve user engagement, and provide actionable insights that align with the company’s mission of promoting a "Sound Mind, Sound Body." Their efforts ensure that ASICS stays at the forefront of innovation by using data to better understand and serve its global customer base.

Data and Analytics

The Digital Design Team at ASICS Digital is responsible for creating visually engaging and user-friendly digital assets that enhance the consumer's online experience. This team designs and maintains global e-commerce platforms, mobile applications, and various digital services that align with the brand's mission of promoting a "Sound Mind, Sound Body." They work collaboratively to ensure that all digital touchpoints reflect ASICS' commitment to technical excellence and performance.

Digital Design Team

The Ecommerce and Digital Commerce Operations team at ASICS Digital is responsible for managing and optimizing the company's global e-commerce platforms. Their work includes overseeing the functionality and performance of these digital channels, ensuring a seamless and engaging online shopping experience for consumers, and implementing innovative solutions to drive direct-to-consumer sales. The team collaborates closely with engineering, marketing, and customer service departments to enhance the digital commerce landscape, aligning with ASICS' mission of promoting total health and fitness through advanced technology and user-centric design.

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Other teams

Software Engineering Team

Product Management

Data and Analytics

Digital Design Team

Ecommerce and Digital Commerce Operations