Amy Lee

Amy Lee is an experienced professional in eCommerce and digital marketing, currently serving as the eCommerce Merchandise Manager at ASICS since November 2025, where responsibilities include developing strategies to enhance online conversion rates and customer experience. Prior to this role, Amy worked at Pandora from June 2022 to October 2025 as the ECommerce Operations Manager for the Pacific and Greater Asia regions, focusing on improving digital and omnichannel customer touchpoints. Amy's earlier experience includes a decade at Forcast Official, holding various positions such as Digital Manager, where key achievements included driving operational excellence across eCommerce platforms, and Asia Pacific Brand Manager, where Amy led international expansion efforts. Academic credentials include a Digital Marketing Transform degree from Academy Xi and a Bachelor's degree in Fashion/Apparel Design from Raffles College of Design and Commerce.