Constanza Novillo is currently the Marketing Director for ASICS Latin America, where they lead innovative marketing strategies that resonate with Gen Z and Millennial consumers. With over 20 years of experience across Brazil, LATAM, and the U.S., Constanza has shaped iconic brands in sports, lifestyle, fashion, and sustainability. They have held leadership roles at Puma Brazil and consulted for various startups and global brands. Constanza is also a board member of the BCMA Brazil Chapter, actively contributing to the growth of branded content marketing. Constanza earned a degree from the Thunderbird School of Global Management.
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