Fabio Martini

Global Director, Loyalty & Ecosystem Marketing at ASICS

Fabio Martini is an accomplished marketing professional with extensive experience in loyalty and ecosystem marketing. Currently serving as the Global Director of Loyalty & Ecosystem Marketing at ASICS since October 2024, Fabio previously held several key positions at Nike from July 2018 to October 2024, including Marketing Director, where responsibility encompassed leading brand strategy for EMEA Membership. Also served as EMEA Marketing Strategy Sr Manager and EMEA Omnichannel Marketing Manager, developing comprehensive marketing strategies and overseeing multiple initiatives. Prior experience includes roles at Ferrero as Global Shopper Marketing Manager and Nielsen as Head of Consumer Research, managing a skilled team of insights professionals. Educational credentials include an Executive Masters in Marketing and Sales from SDA Bocconi and Esade, along with a Bachelor's degree in Business Administration from Universidade Presbiteriana Mackenzie.

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