Jason Edwards

Jason Edwards is an experienced marketing professional with a strong focus on loyalty and customer relationship management. Currently serving as Loyalty & CRM Manager at ASICS Oceania from September 2021 to December 2024, Jason leads the national strategy for loyalty and CRM across eCommerce and retail. Previously, as a Digital Marketing Specialist at ASICS, Jason developed a regional marketing strategy for the running ecosystem presented at the ASICS Global Digital Summit. At H&M, Jason successfully launched the Australian Loyalty program, exceeding acquisition goals by over 25%. Additional experience includes roles at The Star Entertainment Group, Winc ANZ, and Commonwealth Bank, where Jason contributed to various marketing and change initiatives. Jason holds a Bachelor of Business & Commerce in Marketing from Western Sydney University.