Xavi Serrano

Xavi Serrano currently serves as Digital Analytics Lead at ASICS Corporation since January 2016, with responsibilities that include global eCommerce digital analysis and conversion optimization for multiple ASICS brands. Prior to this role, Xavi worked as a Digital Analytics Consultant at Metriplica from 2013 to 2015, focusing on data analysis and the implementation of analytics tools. Xavi's diverse experience also includes positions in digital banking at Banc Sabadell Information Systems and managing customer relations as a Financial Adviser at Caixa Sabadell. Early career roles included administrative tasks in the Foreign Department at BBVA and a customer service internship at Banco Cetelem. Educational qualifications include a postgraduate degree in Web Analytics from EAE Business School and a Bachelor’s in Business Administration from Universitat Oberta de Catalunya, along with a graduation in Business from Universitat de Barcelona.