Ask Afrika (Pty) Ltd
Sarina de Beer started their work experience in 1996 as a Junior Lecturer at the University of Pretoria, where they worked until 2001. In 2001, they became the Managing Director of Ask Afrika, where they continue to work.
Sarina de Beer completed their education with a Masters degree in Psychology from the University of Pretoria between the years 1992 and 2005. Sarina further pursued a Masters degree in Research Psychology with a focus on Marketing Research from the same university between the years 2001 and 2005. In addition, they attended INSEAD in 2012, specializing in Business and Commerce. Sarina also completed the Strategic Marketing Programme at INSEAD in 2016-2017, focusing on Marketing and Marketing Management. Furthermore, they have some association with GIBS, but no details regarding their degree or timeframe are provided.
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Ask Afrika (Pty) Ltd
Ask Afrika is a full service market research company. We support our clients’ decisions through market research facts. Typically, our clients’ require information around social research and philanthropy, experience measures and consulting, and brand dynamics. Social research decisions are required around HIV/Aids and more recently, Covid-19. Educational and early childhood development, fair-trade shopping, media and financial research are some of the areas we love to work in. NGOs, public- and private sector clients choose to work with us to get the pulse of the nation. Besides being decisioneers in brand and customer experience research, Ask Afrika is well known for creating some of the most useful, go-to industry benchmarks, including the Ask Afrika Orange Index®, the Ask Afrika Icon Brands®, the Ask Afrika Kasi Star Brands and the Target Group Index (TGI). Ask Afrika’s knowledge of brands is extensive. The Target Group Index (TGI) survey, which measures psychographics, service, products, media and brands, has been used by the majority of the top 50 advertisers and media owners in South Africa for nearly two decades. Our clients operate across various industries, including retail, telecoms, finance, and the public sector. We offer tailor-made and ready-to-use offerings for all our clients regardless of the size of project. In addition to being brave, agile, vibrant and experimental, we apply deep thinking to every research project. Our aim is to be great at everything we do and to make a meaningful impact. Partner with Ask Afrika in order to confidently make game-changing business decisions that grow your business. www.askafrika.co.za | Connect@askafrika.co.za