Bo Peter Andersson

Bo Peter Andersson has extensive experience in marketing product management, specializing in the product launch process for ASKO Appliances AB since March 2002. In this role, Bo is responsible for developing sales presentations, defining product data, and creating marketing content for global markets. Previous positions include Project Manager Web & Copy, overseeing content management for ASKO's websites, and Technical Communications Manager, leading a team of technical writers in ensuring quality documentation for all products. Prior to ASKO, Bo worked as a usability specialist at WM Data, focusing on the usability of websites and IT solutions, and at Tankeverket Usability Consulting, providing consulting and education in usability and user interface design. Bo holds educational qualifications from University West and the University of Skövde.