Frank Snelders

Frank Snelders has a diverse work experience in product and brand management. Frank started as a Product Engineer at ASP BV in 2002 and then moved on to roles at ATAG, where they served as a Product Manager, Senior Product Manager, and Product Category Manager. In these roles, they were responsible for product development, market demands translation, and managing teams. Frank then joined Samsung Electronics Benelux as a Senior Product Marketing Manager, where they created and executed marketing and sales strategies for built-in appliances in the Netherlands. After that, Frank worked at Samsung Electronics as a European Product Manager, managing product propositions and go-to-market strategies. Most recently, they served as the Director of Product and Brand Management at ASKO APPLIANCES AB, where they focused on global product marketing, improving go-to-market campaigns, and translating local market needs into global product lines.

Frank Snelders obtained a Bachelor's degree in Industrial and Product Design from Saxion University of Applied Sciences, where they studied from 1999 to 2002.