Mike Madden

Mike Madden serves as the VP of Marketing at Boomi since February 2023 and has been an advisor for OneGuide since May 2021, offering demand generation coaching for B2B software companies. Previously, Mike held the position of VP of Demand Generation at AlphaSense and served as the Director of Americas Growth Demand Generation for Adobe's Experience Cloud, where revenue targets were consistently exceeded. Mike's extensive experience at Marketo, an Adobe Company, includes roles that encompassed overseeing commercial pipeline, demand generation strategies, and implementing significant enhancements to lead flow and revenue generation. Mike’s career began at Fisher Investments as a Demand Generation Program Manager and included roles at other organizations, showcasing a strong background in marketing strategy and demand generation. Mike holds a double major in Economics and Environmental Science from the University of California, Santa Cruz.