ASLAN Training
Randy Riemersma has extensive experience in sales training and leadership development, having served as a Senior Executive Advisor at ASLAN Sales Training from May 2015 to February 2020, where coaching and operational rigor were key focuses. Prior to that, Randy was the President and Managing Partner at Span the Chasm, providing consultative services aimed at driving sustainable sales growth. Following ASLAN, Randy held multiple leadership roles at MuleSoft from February 2020 to April 2023, culminating as Senior AVP in the Enterprise Business Unit. Most recently, Randy was the SVP of Sales for the Americas at Sitetracker, where the emphasis was on improving infrastructure deployment processes. Randy earned a Bachelor of Science degree in Electrical and Electronics Engineering from Geneva College.
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ASLAN Training
Our commitment is to helping organizations "bridge the gap" in their sales force execution. We focus on the improvement of sales and service organizations by creating and delivering competency and skill development programs and processes. Our experience and process of serving others first has proven to create the greatest positive behavior change in both the professional and personal life of our participants - the principle: private victory precedes public victory. Based on our research and collective experience, we have determined these 4 critical components for driving positive change. VALUES Belief drives behavior. Bottom line - what are your company's values around how reps work with customers and how managers work with reps. When those aren't defined, simple and transferable, we believe that the foundation for lasting, positive behavior change is missing in an organization. LEADERSHIP Change doesn't happen in workshops. Workshops contribute to change . . . but real change happens one to one - manager to rep. In order to drive change, sales leaders - from managers to executives - need to know how to lead, diagnose gaps, and develop skills and competencies in the individuals on their team in a 1-on-1 environment. REPS No rep is alike. Understanding how to improve their performance starts with understanding how their role lines up with the 11 Unique Sales Roles, how their strengths and weaknesses differ from other individuals, and what competencies need to be developed to improve the bottom line and their confidence. TACTICS An organization can do everything else right, but if reps are not equipped with a process, realistic and informative performance metrics, and messaging that communicates the organization's position and combats objections, even the best of them will fizzle out in frustration and sell poorly. When reps aren't provided with methods, message and metrics, they'll come up with their own.