Jessica White

Jessica White is an accomplished marketing professional with extensive experience across various high-profile companies in the industry. Currently serving as a Marketing Consultant at ASM Global, Jessica has successfully pioneered cost-saving digital campaigns and enhanced performance evaluation processes. Previous roles include Director of Marketing Science at OMD USA, where significant increases in lead volume were achieved, and Communications Strategy Director at Generator Media + Analytics, responsible for optimizing media mix strategies. With a background in digital marketing at Live Nation Entertainment and Ticketmaster, Jessica has been instrumental in transforming digital strategies and managing substantial budgets. Jessica holds a BBA in Finance and Marketing from Grand Valley State University.