Sijme Geurts is a seasoned UX professional with extensive experience across various roles and industries. Currently serving as the Lead UX Designer and UX Architect at ASML since April 2025, Sijme leads the Manufacturing UX Team and oversees the Manufacturing Landscape. Prior experience includes leading UX design and architectural efforts for McCoy & Partners, notably for ASML Holding and Vion Food Group. Sijme has also contributed to mobile solutions at bluesource and mobile-pocket, and held senior design roles at BearingPoint Caribbean, where multiple web applications were developed for government entities in the Caribbean. Sijme's academic background includes a Master of Science in Industrial Design from Eindhoven University of Technology and a Cum Laude Master's in Strategic Leadership towards Sustainability from Blekinge Institute of Technology.
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