Jake Coldren

Jake Coldren is a seasoned marketing professional with extensive experience in various roles within the industry. Currently serving as the Director of Marketing for Lifestyle Games at Asmodee North America, Jake leads a specialized team focused on Trading Card Games, Miniatures, and Table Top RPGs, fostering collaboration between internal studios and global stakeholders. Prior positions include Director of Media Investment Strategy at Ciceron and Marketing Communications Manager for General Mills, where strategic planning and execution of campaigns were central responsibilities. Previous roles also encompass leadership in media strategies at Carmichael Lynch and Colle+McVoy, showcasing a strong background in integrated marketing communications and brand development across multiple channels. Jake holds a Bachelor of Arts in Advertising from the University of Minnesota.