Dirk Gerritsen

Dirk Gerritsen is a seasoned marketing professional with extensive experience in content creation and management. Currently serving as a Senior Marketing Manager SME and Team Lead a.i. at ASN Bank, Dirk is focused on driving growth in the SME retail business through strategic marketing initiatives and stakeholder collaboration. Prior roles include Head of Global Marketing Content at Philips, where Dirk led content creation for over 50 product launches annually, and experience as Head of Digital Content at Artflix. As a founder of KREVICY, Dirk developed video content strategies, and earlier roles involved creative content production at WOOLF Productions and Corrino Media Group. Dirk holds an MBA in Marketing from Erasmus University Rotterdam and has pursued various additional education in screenwriting and script development.