Silvia Bajo

Silvia Bajo is a seasoned professional with extensive experience in communication, branding, and public relations. Currently serving as Directora at Asociación Española de Anunciantes - aea since May 2024, Silvia has previously held significant roles including Socia de Innuba y consultora from November 2021 to December 2023, and Senior Advisor at LLYC during the same period. Following a notable 16-year tenure in the financial sector at Bancaja and Bankia, culminating in the role of Directora Corporativa de Marca at Bankia, Silvia has a strong background in brand management and marketing, having worked in various capacities for companies like CEPSA, Ogilvy, and Saatchi & Saatchi. Educational credentials include advanced courses from Fundación Woman Forward, IE Business School, ISDI, and a Master’s in Corporate Communication from Universidad Complutense de Madrid.