Juan Augusto M.

Juan Augusto M. is the Chief Executive Officer of Inception: Experience & Behavioral Design, leading efforts to redefine Customer Experience through innovative strategies and behavioral sciences. With a robust academic background including a Master's in Psychoanalysis and a Certificate in Negotiation from IPADE Business School, Juan also serves as a professor at multiple institutions including ISDI and IAB México. In prior roles, Juan held various leadership positions at SAP Customer Experience, overseeing business development and strategy for the Latin America and Caribbean regions, and has experience with key accounts management at El Puerto de Liverpool and Oracle. Juan's extensive expertise spans CX applications, strategic consulting, and operational optimization, integrating advanced technological solutions within industry-leading firms.