Sandra Herrera

Sandra Herrera is a seasoned professional with extensive experience in digital transformation and executive coaching. As the Founder of Phygital Shifters, Sandra specializes in aligning strategies and clarifying priorities for organizations navigating the digital era. In addition, Sandra serves as Co-Founder of Sakbé Hub, focusing on the intersection of technology, sustainability, and human development. Other roles include being a Prosci Certified Master Coach and Executive Instructor, and Coordinator and Professor at Asociación Mexicana de Venta Online (AMVO), where Sandra leads digital transformation initiatives. With a solid academic background, Sandra has pursued multiple certifications and degrees, enhancing expertise in areas such as emotional intelligence, women's leadership, and international marketing. Previous leadership positions include significant roles at El Palacio de Hierro, where Sandra directed digital transformation and strategy.