Macy Hong is an accomplished professional with extensive experience in marketing, strategy, and operations. Currently serving as Chief of Staff to the Chief Marketing Officer at ASOS.com since September 2022, Macy's previous role as Senior Strategy Manager at Pollen involved crafting high-impact travel experiences through data-driven strategies. Prior experience at Boston Consulting Group (BCG) from 2017 to 2021 includes consulting across various industries, with notable projects in strategy development and organizational transformation. Macy holds an HBA in Business Administration and Management with a focus on Data Analytics from Ivey Business School at Western University, as well as additional credentials from Marketing Week Mini MBA and Singapore Management University.