Nivedita Nanda

Nivedita Nanda currently serves as the Staff Engineering Lead for both the Asos Media Group and SEO - Traffic Tech at ASOS.com, a position held since February 2022. Nivedita's expertise includes search engine optimization (SEO) and working with technologies such as AKAMAI and CDN. Prior to joining ASOS, Nivedita accumulated extensive experience at Wipro Technologies from June 2006 to December 2021, where roles included Solutions Architect, Platform Architect, and Senior Software Engineer. Nivedita holds a Bachelor of Technology in Computer Science from Guru Nanak Dev University.