Lauren Shoff

Lauren Shoff currently serves as the Senior Manager of Digital Marketing and Content Development at the ASPCA, where responsibilities include building brand awareness and engagement while aiding in the mission to prevent animal cruelty. Lauren operates as a change agent within a new Marketing Communications team. Previously, Lauren held the position of Director of Digital & Social Media at Otto Design & Marketing, leading digital initiatives for over 30 clients. Notable experience includes serving as the Digital Fundraising and Marketing Manager for the Atlanta Humane Society, where successful campaigns resulted in a significant increase in donations. With a career that began at Colonial Downs + Rosie’s Gaming as a Marketing Specialist, Lauren has built a strong foundation in digital and social media strategies across various organizations, complemented by a BA in English/Creative Writing from Sweet Briar College and a Professional Certificate in Organizational Leadership from Harvard University.