Aradhna Sawhney

So how can we create a unique experience for your customers? We look beyond just physical touchpoints and spaces. To create something truly unique, we need to examine all aspects of brand, and the customer experience. Our Services : Research & Analysis Based on the brief, we decode the brand and the customer, and conduct an in-depth analysis of the market to understand the context for the design. Design Strategy Based on our research and analysis, we identify opportunities for design interventions, and experience touchpoints to create a consistent customer journey. Construction Drawings The experience touchpoints are then translated into detailed designs, and construction drawings to ensure seamless execution. Project Management To ensure the project is executed to deliver the design vision, we provide PMC services as well. We can carry all our designs through to execution. Our Process : Observe - Design Audits Brand Decoding Market Analysis Customer Analysis Competition Mapping Global Best Practices Investigate - Experience Mapping Design Interventions Experience Principles Design Concepts Intervene - Design Development Detailed Drawing Pack BOQ Project Management Post-Execution Support Adaptations This approach helps us understand the needs and behaviors of the customer; but balance it with the goals of the client, and the direction of the market. This 360-degree approach allows us to produce unique, but viable concepts. We combine this with years of expertise in execution and project management to bring these ideas to life.