Carole Gunst

Carole Gunst is the Marketing Director at Aspen Technology. Carole has over 25 years of experience in marketing, with a focus on technology and partner marketing.

Gunst began their career at Qlik, where they were the Senior Director of Partner Marketing. Carole was responsible for creating go-to-market campaigns, lead nurturing, content syndication, webinars, and events with technology partners. Gunst also developed a large library of content, from blogs to presentations to solution sheets, white papers and two "Dummies" e-books.

In 2014, Gunst joined Attunity via acquisition by Qlik. At Attunity, they delivered 50% of leads quarter over quarter through programs with AWS, Cloudera, Confluent, Databricks, Google Cloud, Microsoft, and Snowflake. Carole also created go-to-market campaigns, lead nurturing, content syndication, webinars, and events with technology partners.

Most recently, Gunst is the Marketing Director at Aspen Technology. In this role, they are responsible for running partner marketing programs with partners that include AWS, Cloudera, Google Cloud, Microsoft, Snowflake, Tableau and the broader partner ecosystem. Carole has also developed product messaging and positioning, go-to-market programs, lead generating campaigns & events, and sales enablement. Additionally, Gunst has published a library of traditional and digital content, including white papers, webinars, case studies, solution briefs, videos, and blog articles. Carole also works with PR and analysts to educate and inform the market about Aspen Technology's leadership in the data analytics space.

Carole Gunst has a B.A. in Journalism from the University of Rhode Island and an M.A. in Marketing Communications from Emerson College. Carole also has certification from Force Management in Command of the Message, HubSpot Academy in Content Marketing, and HubSpot Academy in Inbound Certified.

Carole Gunst reports to Lawrence Schwartz, SVP, Chief Marketing Officer. Some of their coworkers include Laura Rokohl - VP, Product Marketing, Tina Chee Lai Cheng - Senior Director of Marketing, APAC, and Craig Hodgson - Director Marketing Communications.