Chris Prociv

Chris Prociv has a diverse work experience spanning over several decades. Chris is currently serving as the Chief Commercial Officer - Retail at Aspire Bakeries since December 2022. Prior to this, they held the position of SVP Marketing, Innovation and R&D at Aspire Bakeries from March 2021 to December 2022.

Before joining Aspire Bakeries, Chris worked at ARYZTA, where they served as the SVP, Marketing, Innovation and R&D from December 2020 to March 2021. Chris also held the position of VP Marketing & Innovation at ARYZTA from September 2019 to December 2020.

From 2011 to 2019, Chris was associated with Innovation Station as the Co-Founder and President, Innovation & Marketing. Before that, they worked as a consultant, specifically as an Innovation Consultant from March 2009 to December 2011. During this time, they worked on projects for PepsiCo, where they developed growth strategies and innovation strategies for Quaker products, among other responsibilities.

In their earlier career, Chris worked at Conagra Foods as the Vice President Innovation from 2007 to 2009. Chris also worked at Kraft Foods from 1990 to 2007, holding various roles such as Sr. Director of New Product Development and Strategy, Sr Brand Manager and Category Business Director, and Brand Manager. Prior to that, they started their career as an Associate Brand Manager at General Mills and as a Financial Analyst at Kidder Peabody.

Chris Prociv began their education at Barnard College, where they pursued a Bachelor's degree in Economics. The exact start and end years of this program are unknown. Subsequently, Chris attended Harvard Business School from 1985 to 1987 to obtain a Master's in Business Administration (MBA) with a focus on Marketing and Finance.