Rheina Y.

Rheina Y. is an experienced design professional specializing in apparel, with a current position as Head of Design & Tech Design at ASRV since March 2023, focusing on men's sportswear performance apparel. Prior roles include Apparel Design Manager at HYLETE, where Rheina led design efforts for fitness performance apparel, and a variety of design and development roles at companies such as Billabong, ZOIC Clothing, and DC Shoes, overseeing both men's and women's activewear. With a strong educational background holding an MA in Fashion Design from the Academy of Art University and a BA in Psychology from the University of California, Santa Cruz, Rheina possesses a diverse skill set that spans technical design, product development, and mentoring within the apparel industry.