Lizandra Klesse Avanso

Lizandra Klesse Avanso is a seasoned professional with extensive experience in communication, digital transformation, and marketing. Currently serving as a Senior Analyst at Assaí Atacadista, Lizandra has developed and executed marketing strategies focusing on performance and consumer relationships, while evaluating influencer performance and generating business insights. Previous roles include Senior Analyst of Continuous Improvement and Processes at Assaí, where Lizandra structured customer management and integrated various business channels, and as a Marketing Analyst, overseeing digital marketing plans and content strategies. Prior experience includes managing social media for GPA, supporting student communication at Universidade Anhembi Morumbi, and assisting in commercial projects at Líder Telecom. Lizandra holds an MBA in Marketing and has completed multiple specialized courses in social media communication and strategic management.