Bakhtiyar Shaikh is a Junior Performance Analyst at Assembly Global since March 2022, specializing in managing significant monetary budget campaigns across multiple paid media platforms, including Google AdWords, Facebook, Snapchat, and TikTok, for prominent GCC e-commerce platforms. With a background in data analysis, Bakhtiyar optimizes paid media campaigns while monitoring performance indicators to enhance campaign effectiveness and achieve targeted KPIs. Previous roles include Trainee Performance Analyst, Performance Analyst at Goldmine Advertising, and Media Executive at Realatte Ventures LLP, complemented by a Digital Marketing degree from Digital Vidya and a Bachelor's degree in Mechanical Engineering from Doctor Babasaheb Ambedkar Marathwada University.