Beth Williams is a Business Director specializing in Paid Media, SEO, and Analytics, currently leading the Merkle team at Assembly Global since 2025. With over 10 years of experience across markets in London, Melbourne, and Dubai, Beth has managed Performance Media accounts for local SMBs and global brands. Previously, they held several leadership roles at Merkle, including Senior Director of Performance Media, and contributed to the growth of teams across the UAE, KSA, Egypt, and Lebanon. Beth earned a Master's degree in Chemistry and Molecular Physics from the University of Nottingham, graduating in 2014.
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