George Anthraper is a seasoned digital marketing professional with extensive experience in paid search analysis and performance marketing. Currently serving as a Senior Paid Search Analyst at Assembly Global since June 2022, George successfully manages large-scale SEM campaigns for high-profile clients, providing strategic guidance to optimize campaign performance. Prior roles include Paid Search Analyst at Milaap, where a monthly throughput of 10 Cr. INR was generated, and Digital Marketing Executive positions at Phable and Woovly, focusing on SEO and lead generation strategies. George also has a background in optimizing Facebook Ads and Google Display Network campaigns at Tata Health, along with insights from a consulting role at Interactions LLC and a traineeship at Bharat Petroleum Corporation Limited. Educational qualifications include a B.Tech in Applied Electronics and Instrumentation from Rajagiri School of Engineering & Technology and a Post Graduate Diploma in Digital Marketing from Areva Digital.
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