Laurence Corvi currently serves as Lenovo Business Director at Assembly Global since April 2025. Prior to this role, Laurence was Head of Amazon Retail Advertising at Initiative from December 2016 to June 2025, overseeing retail media campaigns and developing annual media strategies while managing a team of 15 coworkers. Previous positions include Client Director at KR MEDIA, where Laurence managed brand portfolios such as Orangina and Schweppes, and Directrice Pôle Video at IPG Mediabrands, where Laurence established a new video division. Additional experience includes account management at Universal McCann and brand management roles at Initiative Media and OMD. Laurence holds a Master 2 degree in Marketing Stratégique from ESM-A.
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