Sourav Sinha

Sourav Sinha is an accomplished research professional with extensive experience in the field, currently serving as Director of Research at Assembly Global since December 2020, after progressing through various research management roles. Prior experience includes positions at ForwardPMX and The Economist, where responsibilities encompassed delivering audience insights, conducting data analysis, and supporting business development strategies through effective media planning. Sourav has a background in primary research solutions from Kantar TNS, excelling in project management and data analysis. Holding a Master's degree in Marketing from Welingkar Institute of Management, Sourav is proficient in analytical tools such as SPSS and Microsoft Excel, showcasing a strong ability to leverage data for strategic decision-making.