Tony Chan

Tony Chan is an accomplished marketing professional with extensive experience in brand communications and audience planning, currently serving as the Director at Assembly Global since March 2023. Prior to this role, Tony worked at Wavemaker from July 2020 to January 2023, where notable achievements included leading strategy planning for new business acquisitions, revitalizing a fashion accessories brand, and overseeing the successful entry of a foreign FMCG brand into the Chinese market. As Strategy Director at PHD from June 2018 to July 2020, Tony launched a luxury electric vehicle sports car and rejuvenated an outdated toothpaste brand, while also contributing to the organization's thought leadership. Tony's career also includes positions at Ogilvy, Starcom China, T&T Advertising, and Starcom MediaVest Group, showcasing a strong track record in communications and media planning. Tony holds a Bachelor of Commerce in Marketing from The University of Western Australia and a Diploma in Information Technology from Ngee Ann Polytechnic.