Zai Muhd is a seasoned professional with extensive experience in digital marketing and fitness coaching. Currently serving as a Senior Digital Manager at Assembly Global since March 2025, Zai oversees paid media buying, campaign optimization, and data analysis while managing client advertising needs and collaborating with global teams. Concurrently, Zai works as a HIIT & Strength Coach at SUMHIIT Fitness and a Strength and Conditioning Coach at Anarchy Fitness. Previous roles include Senior Paid Search Manager at Jellyfish, Regional Performance Manager at MediaCom, and positions at GroupM and Google. Zai holds a Bachelor of Arts in Communication and Media Studies from the National University of Singapore and has furthered education in entrepreneurship and technopreneurship.
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