Assertive Yield B.V.
Petter Fritz currently serves as the SVP of Sales for North America at Assertive Yield B.V., where the focus is on leading commercial strategies and driving the adoption of AI-powered yield solutions. Prior experience includes key roles at Switchboard Software as Enterprise Account Executive, where strategic initiatives were undertaken with clients like Spotify; Senior Account Executive at Slate, facilitating B2B sales for social media content solutions; and similar positions at Stack Overflow and Burt Intelligence, achieving significant client acquisition and revenue growth. Earlier in the career, Petter co-founded and led business development for Hyper Valley and Ocast, contributing to key web development projects and establishing strong business relationships within the media sector. Petter's career began in campaign management roles in digital advertising, establishing foundational expertise in media and advertising through experiences at companies such as Stampen Sports Media and Leeads AB. Petter holds a Bachelor's degree in Media Design from Luleå University of Technology.
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Assertive Yield B.V.
Assertive Yield is a global company created by publishers for publishers. Our suite of solutions, including Yield Manager, Yield Intelligence, and Yield Optimization, utilizes powerful script to provide you with data from all revenue sources and optimize your revenue and user experience. With AI-driven features like: revenue predictions, real-time alerts, dynamic flooring, layouts, web ad mediation, A/B/C testing and more, you can unlock your full revenue potential. Empower yourself with an all-in-one Revenue Management tool with more than 11 solutions that provide transparent, agile, and scalable revenue optimization!