ASSET Restaurant
William Tracy is an accomplished restaurateur with extensive experience in the hospitality industry. As a co-owner of ASSET Restaurant since October 2019 and Tessa restaurant since 2012, William has established a successful presence in the culinary landscape. Previous ventures include co-ownership of Punch restaurant and Wined Up Wine Bar, the latter receiving recognition as one of the top 10 wine bars in NYC by Wine Spectator Magazine in 2007. Additionally, William served as the court-appointed receiver for Caviarteria from 2003 to 2009, overseeing operations after the founders' passing. Other notable co-ownership roles include Sorelle Restaurant, Brighton Grill & Oyster Bar, Stephanie's Restaurant, and Willies Bar & Grill. William's foundational education took place at Collegiate School in NYC.
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ASSET Restaurant
ASSET Restaurant offers a New American menu, creative cocktails and extensive wine offerings from the team behind sister restaurant, TESSA, a modern Mediterranean eatery. Offering an elevated yet approachable and fun dining experience for locals and travelers alike in a modern urban space for happy hour, dinner, weekend brunch, and late-night, ASSET aims to bring a new level of hospitality, design, and “vibe” to the Upper West Side. ASSET will be rocking the Upper West Side with their rotating live DJ and curated music program every night.