João Geraldes

João Geraldes, Ph.D., MSc, is an accomplished professional with extensive experience in business consulting and academia. Since February 2015, João has served as CEO of 2B-On, providing data science and management consulting services globally. Concurrently, João is a faculty lecturer at ISCAL-Lisbon Accounting and Business School, Instituto Politécnico do Porto, and ISCTEM in Mozambique. As of March 2023, João is an expert for the Inspeção-Geral da Educação e Ciência, ensuring quality in education systems. Previously, João held various academic roles at Ordem dos Farmacêuticos and CESIF Portugal, specializing in pharmaceutical marketing. With a Ph.D. in Management, Strategy, and Positioning from Universidad de Extremadura, João has also directed academic programs and contributed to publications focused on management and business.