Pedro Assude

Pedro Assude currently serves as a Senior Innovation Manager at Delta Cafés, a position held since May 1995, and has also held roles such as Marketing and Business Intelligence Manager and Marketing Event Manager within the company. In addition, Pedro Assude is an Assistant Professor at IPAM, starting April 2023, specializing in Data Science Applied to Marketing with a focus on Reporting BI & Data Visualization. Since May 2022, Pedro Assude has been involved with the APBI Portuguese Association of Business Intelligence as a board member. Previous academic contributions include a Visiting Assistant Professor role at Instituto Politécnico de Portalegre from September 2017 to November 2020. Pedro Assude holds a Licenciatura in Marketing from Instituto Politécnico de Portalegre (1991-1995) and a postgraduate degree in Entrepreneurship and SME Management (2010-2011).