Prasanna Raghav

Prasanna Raghav has a diverse work experience in the media industry. Prasanna started their career as a Copy Editor at Hindustan Times in 2003, followed by roles as a Copy Editor at Bennett Coleman and Co. Ltd. (Times Group) in 2004 and as a Reporter at Oman Tribune in 2005. Prasanna then worked as a Senior Copy Editor at The Indian Express from 2005 to 2006 and as an Assistant News Editor at The Times of India from 2006 to 2011.

In 2012, Prasanna joined Zee Media Corporation Limited as a Senior Manager - Branded Content Sales, where they played a key role in scaling up the business and managing key projects across verticals. Prasanna was later promoted to Assistant Vice President, Strategy & Execution, where they shaped content strategy for existing and new channels. From 2015 to 2016, they served as the Deputy Vice President, Strategy, leading the sales strategy function for news channels and DNA newspaper and incubating new revenue streams through branded content and native advertising.

From 2016 to 2020, Prasanna worked at Zee Entertainment Enterprises Limited as the Vertical Head, Innovation Studio, responsible for marrying content with commerce and redefining native advertising in an Indian context. During this time, they also served as the Vice President (Zonal Head) Innovation Studio, where they shaped a new paradigm of content-led consultative sales for the news cluster.

Currently, Prasanna is working as the VP & Head, Branded Content at Associated Broadcasting Co. Pvt Ltd (TV9) since 2020, where they oversee the branded content function and serves as the Vice President of Studio9.

Prasanna Raghav completed an MBA degree in Marketing and Strategy at the Indian Institute of Management, Lucknow in 2011-2012. In the same period, they also participated in an international immersion program focused on Business Analytics at Indiana University - Kelley School of Business. Prasanna Raghav holds a PG Diploma in Journalism from the Asian College of Journalism, which was obtained from 2002 to 2003. Their earlier education includes attending St. Michael's High School in India from 1989 to 1996. Prasanna Raghav also has a connection with the Indian Institute of Management, Lucknow, but their specific education details during that time are not provided.