Daniel Berube is an experienced retail executive with a strong background in merchandising and private label program management. Since June 2014, Daniel has served as the Director of Merchandising & Private Label for Associated Supermarket Group, overseeing the overall merchandising program for all stores. Previous positions include Vice President of Merchandising for Met Food and Pioneer Supermarket Banners, and Director of the D.S.D. Department. Prior to Associated Supermarket Group, Daniel held the position of Director of Sales & Marketing at General Trading Company and Senior Director of All Procurement & Merchandising at Key Food Stores Co-operative Inc., managing multiple product departments over a 16-year tenure. Daniel Berube earned a Bachelor of Business Administration in Marketing from the University of Connecticut.
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