Sergio Lafratta

Sergio Lafratta has extensive work experience in various leadership roles in the field of sales and operations. Sergio began their career at Orica USA Inc. in 1995, where they held positions such as General Manager for Central America and the Caribbean, Director of Business Development and Marketing for Latin America, and Vice President of Marketing for North America. During their time with Orica, Sergio successfully developed strategic alliances, opened new operations, and achieved significant sales growth in various regions.

In 2008, Sergio joined Dyno Nobel, where they continued to excel in leadership positions. Sergio served as Vice President of Joint Ventures and Independent Distributors, Vice President of Sales and Channel Management for the US and Canada, and Senior Vice President of Retail Sales and Field Operations for the Americas. In these roles, Sergio oversaw large budgets, managed direct and indirect reports, and implemented growth strategies that resulted in consistent profits and high levels of customer satisfaction.

In 2016, Sergio joined AssociatesMD Medical Group as Senior Vice President. Their specific responsibilities in this role are not provided, but their previous experience suggests a strong background in sales, operations, and strategic development.

Sergio Lafratta has a Master of Business Administration (M.B.A.) degree in Finance and Marketing from FGV - Fundação Getulio Vargas. Sergio also holds a degree in Civil Engineering from Faculdade de Engenharia Civil de Itajuba. Sergio has completed the Advanced Industrial Marketing Strategy Programme from INSEAD and the Executive Development Program from The Wharton School. Sergio has also completed the Strategic Thinking and Management for Competitive Advantage program from The Wharton School. In addition to their degrees, Sergio has obtained a certification in Strategic Sales and Negotiation from ENS International.