Association for Applied Sport Psychology
Shameema Yousuf HCPC, MBACP, CMPC is a distinguished founder and practitioner psychologist at Empower2Perform, specializing in clinical mental health therapy and performance coaching since 2013. With extensive experience across various sectors, Shameema serves as the Executive Board Head of Publications and Communications for the Association for Applied Sport Psychology and as a Master Coach at Valor Performance, Inc. Contributions to corporate performance and leadership coaching are complemented by roles as a consultant performance psychologist with PlanetK2 and BelievePerform, and as a practitioner sport psychologist for Motorsport UK and The Premier League. Academic qualifications include a Master of Education in Counselling from Boston University and additional degrees from Brunel University London and City, University of London. A published author and keynote speaker, Shameema aims to drive sustained impactful change in sport, healthcare, and corporate environments.
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Association for Applied Sport Psychology
Founded in 1986, the Association for Applied Sport Psychology (AASP) promotes the development of science and ethical practice in the field of sport psychology. AASP is an international, multidisciplinary, professional organization that offers certification to qualified professionals in the field of sport, exercise, and health psychology.