Alex is COO and Co-Founder of the Association for Coaching. She has over twenty five years experience in strategic leadership and operations. Alex works with senior leaders globally and has diverse senior commercial experience which she combines with a passion for developing senior executives to their full potential. Alex's background of psychology, training, merchant banking, and entrepreneurial experience led her to found Tailored Coaching and co–founded Purposeful Connections. Alex was awarded an AC Honorary award for Influencing the Coaching Profession, is an author in Excellence in Coaching and is on the international editorial board of the academic-based coaching journal "Coaching; an International Journal of Theory, Research and Practice"
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