Marketing and Communications

The Marketing and Communications team at the Association of British Insurers (ABI) is responsible for developing and executing strategies to effectively communicate the industry's value, advocacy objectives, and updates to various stakeholders. This includes managing public relations, digital campaigns, brand marketing, and organizing events to foster engagement and promote the benefits of insurance to government, regulators, policymakers, and the public. They ensure the UK insurance industry maintains a strong, trusted presence both domestically and internationally.