Aaron Ridley is a seasoned professional with extensive experience in business development, coaching, and engineering across various sectors. Currently serving as a Business Development Specialist at AVL in the UK, Ridley focuses on the Hydrogen Market, managing strategies from concept to product delivery. As a Non-Executive Board Member at Focus Fitness and Co-Founder of TRIBOX Ltd., Ridley provides strategic direction and champions mental well-being education. Additionally, contributions as a Business Coach and Mentor through the Association of Business Mentors reflect a commitment to nurturing high-level executives. Founding Mental Mastery, Ridley empowers individuals towards peak mental performance. Previous roles at Siemens and ARRIVAL included leadership in vehicle validation and engineering, contributing to the advancement of electric and hydrogen technologies. Educational credentials include a Bachelor's degree in Engineering from the University of Staffordshire and vocational training in Vehicle Maintenance and Repair Technologies.