Nicole Ketchman Hallada

Nicole Ketchman Hallada serves as the Senior Vice President of Exhibitions & Marketing at the Association of Equipment Manufacturers (AEM), a position held since January 2000. Hallada has spearheaded strategic initiatives to enhance exhibitions and diversify revenue streams, focusing on building a data-driven organization. Previous roles include Vice President of Marketing and Communications, where Hallada launched an e-commerce digital platform, and Chief Marketing Director, contributing to significant revenue growth through innovative strategies. Hallada's extensive experience in marketing spans over two decades, including roles in global marketing execution, attendance enhancements for major events, and impactful communication strategies in earlier positions. Hallada earned a Bachelor of Science degree from the University of Wisconsin-Whitewater.