Caitlin Maddock-Bahr

Caitlin Maddock-Bahr is an experienced marketing professional specializing in social media management and digital marketing strategies. Currently serving as the Global Social Media Manager for Caterpillar Inc., Caitlin leads the Construction Industries Social Media Center of Excellence, guiding regional leads in crafting effective strategies for engagement and content creation. With a strong background in influencer marketing, Caitlin collaborates with various teams to enhance social media marketing efforts and has held multiple roles at Caterpillar, contributing to brand strategy and execution. Additionally, Caitlin is active in the industry through committee memberships and board positions, and holds advanced degrees in Digital Marketing from Concordia College-New York and a Digital Marketing Certificate from the University of South Florida.